Business Development
Business Development
Business development involves evaluating a business and then realizing its full potential, using through marketing, information management or business intelligence, and customer service.
Comprised of a several techniques and responsibilities, business development aims at gaining new customers and penetrating existing markets through:
- Assessing of marketing opportunities and target markets
- Gathering intelligence on customers and competitors
- Generating leads for possible sales
- Advising on, drafting and enforcing sales policies and processes
- Following-up on sales activity
- Managing and writing formal proposals or presentations
- Rehearsing pitches and presentations
- Designing business models
KK & Co has a thirty-year track record in helping organizations capture new marketplaces and improve on existing products and markets. Our experience includes developing and managing the process, criteria, evaluation, and integration of:
- New product/new market opportunity determination and development
- Existing product/market audit, rationalization, expansion, segmentation and refinement
- Mergers/acquisitions/joint venture development
- Exiting lines of business
- Outsourcing versus in-sourcing functions